Website directions · August 2026
Four ways to say the same thing
Each version is a complete, working site built from the same brand, the same words and the same photography. They differ in what they lead with — and therefore in what a visitor believes by the time they reach the enquiry form. Open all four; they are meant to be compared.
Version one
Foundations
The same site, argued better.
- Work moved above the fold, replacing the decorative hero photograph
- An irregular mosaic, so the portfolio reads as a body of work
- Case-study prose collapsed — images lead, the essay is opt-in
- Capacity & availability stated plainly
- The wordmark, edge to edge, as a closing signature
The Gallery
Credibility through craft.
- A full-viewport opening stage that crossfades the work
- Chrome dissolves over the imagery, then re-solidifies on scroll
- Colour comes only from the photography
- Case studies at three image scales, including full-bleed plates
- Best once real event photography exists
The Gallery, refined
Version two, set right.
- Set entirely in one grotesque, the way Pentagram is — the serif now lives only in the logotype
- “What we do” replaced by a capability sentence that filters the work as you change it
- Closing signature is the lockup, not a shouted word
- About photograph now ends level with its copy
The Programmes
Conversion through clarity.
- Four services become named programmes with a promise each
- Every programme has its own page: what it includes, who it is for
- “You are probably here because…” lets a buyer self-identify
- Impact stated as cards, drawn from each project’s own outcome
- The enquiry form asks which programme
Yvonne Advisory — four website directions for review
Prepared by Inside View Global